For the production of Euro 2012 gadgets license agreements with UEFA run into millions of zlotys.
For deals with UEFA to use the Euro 2012 logo there are about 30 Polish companies are to compete.
50 deals were signed amounting to EUR 200 million during the Euro 2008 championship in Austria and Switzerland (by 100% more than during the Euro 2004).
“Dziennik Gazeta Prawna” reports, It is possible that another record will be set this year.
Companies who purchase licenses should be more interested in developing the brand than in the one-time profit, Jacek Bochenek of Deloitte is quoted as saying by “Dziennik Gazeta Prawna”.
The Euro 2012 merchandise consist scarves, cups, pillows and books with the Euro 2012 logo, the image of the UEFA cup and Euro 2012 mascots.
One year before the planned championship,the first such products are to demonstrate in Poland in June.
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